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2010-08-19

Long Live the App-vertising

Chris Anderson and Michael Wolff's Wired feature "The Web is Dead. Long Live the Internet" has created some buzz, so I finally read it. The piece's blurb sums it up the themes nicely:

Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures.
Are they right? Who knows? Time will tell. I have my own guess, but it matters about as much as theirs at this point until someone's prognostication is proven correct.

However, I can't help but think there were some forces of "inevitable capitalism" behind the timing of this piece, given that the two most prominent ads on the article's Web page were for Samsung's new touch-interface smart phone and Wired's tricked-out iPad app.

2 comments:

The.Effing.Librarian said...

I'm still amazed that what killed AOL is what is making Steve Jobs rich.. apps are tiny play rooms like AOL used to be one big play room... it wasn't the internet and you paid a lot for it.. so now everyone says that the next wave will be less freedom because your app only does one thing and you'll need 400 of them on your phone to do what I can do with my one browser on my pc now.

librarian@play said...

Meet the new Internet, same as the old Internet...