Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google’s page. The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they’re looking for it.I do wonder how the public will react to this in terms of privacy. I know Google has always captured and used our online behavioral data, but they've never applied these metrics in a manner so overt and personal to the general user as this product. Targeted one-line ads that creepily match your email is one thing, but presenting you automatically with a page that sums up all of your interests is another.
Of course, convenience is a great drug, so even if Google loses a few users who think of them as the all-seeing flaming eye of Sauron, most people might just go along because they get exactly what they want without having to search for or even think about it.